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Charleston, SC Real Estate Listing Agent – Marketing Your Home For Sell

Charleston SC real estate listings real estate agent

Home Value CheckAbout MeHome ValuationExposure to BuyersEVEN MORE EXPOSURE to BuyersServices

What is My Home Worth?

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Selling Your Home.  Should You Use a Realtor?

By definition,a realtor is a licensed real estate agent who is a member of the National Association of Realtors.  Realtors adhere to a strict Code of Ethics. Also, they are committed to treating all parties in each and every real estate transaction fairly.  Realtors are knowledgeable about selling homes.  They also have valuable information pertaining to their local markets. How do you know if a real estate agent is a realtor?  That agent will have the REALTOR@ symbol on their business card as well as other office stationery.  Look for the REALTOR@ and don’t be hesitant to ask your real estate agent about it.

There are so many factors to consider when you are contemplating selling your home.  These factors, such as setting the right asking price, what properties your home will be competing with, is your home in optimum condition so it will command the best price, etc., are all areas that your realtor will be knowledgeable about.  Because of your realtor’s experience in your community, town or city, he or she will be able to assist you with these details as well as a number of others.

Another way that your realtor can be valuable to you when selling your home, is that he or she will market your home not only to prospective buyers, but also to other realtors. More than half of the houses sold in America are sold in this manner.  One realtor presents the property to other realtors in his area.  The eventual buyer of the home is a client of one of these realtors.  Realtors have several tools at their disposal when marketing your home to other realtors.  A realtor will know how best to advertise your home so that qualified buyers see it. Many use a multiple listing service, (MLS), which gives details about the properties for sell.  The MLS is used by realtors who have buyers looking for homes. Your realtor may also hold open houses for other realtors in the area, so they have first-hand knowledge of your house.  Realtors show your home for you.  A realtor, who brings prospective buyers to your home, will have screened those buyers and will know what they are looking for.  By knowing your home as well as the prospective buyer’s wants and need, the realtor is able to serve all parties in the buying/selling transaction. Having actually seen your house, these realtors may have just the buyer, who is looking for a home like yours.

A knowledgeable realtor will be able to advertise your home, screen prospective buyers and answer questions, about your home, from other realtors.  Once you receive an offer on your home, your realtor will become even more valuable.  He or she will help your evaluate the offer(s).  Also, he or she will write a contract that is legally binding and fair to all parties.

As with buying a home, when selling a home, the closing process is complicated.  Your realtor will have knowledge of closing procedures.  He or she will be able to anticipate any pitfalls or potential problem areas and handle them quickly, so that closing of the sale of your home is accomplished as quickly and professionally as possible.

So, can you sell your home without using a realtor?  Of course, you can.  Is it the best way to do it?  Probably not.  Why would you, when you can utilize a professional realtor’s experience to make the entire selling process as swift and profitable as possible?

What makes me different and more worthy than any other agent? Great Question…

1.) I have been in the real estate industry since 1998

2.) At 29 years old I founded a wholesale mortgage firm here in Charleston and as such being the President/CEO I was responsible for overseeing 13 team members, two branches, ALL the marketing functions, business development, training of real estate agents in financing, training of my loan officers, and making sure over $85 Million in loans got closed. Of which most were purchases. So I have REAL business knowledge and real estate is business vs an agent without that savvy business skills.

3.) I graduated from University of S.C. where my major was media arts. What’s that mean? What you are reading right now is media. Everything you see and hear is media. Everything on a computer is digital media, websites, video, photographs, and audio. I studied video production, photography/lighting courses, audio recording, digital media and more. Even post cards, billboards, news paper are ALL media, print media. (Although it’s an antiquated media). Buyers are searching the internet to find homes. With that knowledge your home will have the most beautiful representation to the prospective buyers, instead of most of what you see out there (poorly lit, poorly framed, bad photos and video that put off buyers).

4.) 95% OF ALL REAL ESTATE TRANSACTIONS BEGIN WITH THE INTERNETPERIOD, IT IS FACT. I am a digital internet marketing expert. I consult other businesses (even other real estate companies- maybe even your OWN current agent), on how to harness the internet’s power through web design, SEO (search engine optimization), content marketing, image marketing, user experience design, online ad management and more. The difference is most other agents (sorry to say, older generation) have to rely on their company’s help to market a home for sale because unfortunately they weren’t brought up on web technology and thus don’t have a clue where to start or what to do. Furthermore, when they get a listing most realtors or their company’s “marketing” department don’t know how to properly navigate the internet’s true capabilities, because they nor their company “marketing” team know what or how the search algorithms of Google,Yahoo, and Bing are thinking.  Nor do they know what SERP or page rank means much less how to manipulate it properly. Why does that matter? I DO, and the internet is where your prospective buyer(s) are coming from. LEARN MORE about my expertise.

When listing a home for sale there isn’t an exact science to it, but what is required is knowing all the facts, and that’s where I come in. What’s a home valuation really anyway?

Estimating the value of real property is important to a variety reasons, but for most people, determining the asking or purchase price of a property is the most useful application of real estate valuation. This article will provide an introduction to the basic concepts and methods of real estate valuation, particularly as it pertains to real estate sales.

That’s all well and good, however what most home owners in Charleston SC and the U.S. really want to know is what’s my property worth now if I were to try to sell it? The most common method  that 90% of listing agent use is: The Sales Comparison Approach.

Value –
A main consideration in appraising is to determine a property’s value: the present worth of future benefitsarising from the ownership of real property. Unlike many consumer goods such as oil, lumber, food, etc. that are quickly used, the benefits of real property are generally realized over a long period of time. Therefore, an estimate of a property’s value must take into consideration economic and social factors, as well as governmental controls or regulations and environmental conditions that may influence the four elements of value:

Demand – the desire or need for ownership supported by the financial means to satisfy the desire;
Utility – the ability to satisfy future owners’ desires and needs;
Scarcity – the finite supply of competing properties
Transfer-ability – the ease with which ownership rights are transferred.

– What have the homes that are MOST comparable to yours (subject property) sold for recently per sq ft., and  what is currently for sale (taking into account scarcity from above)?

– What are the prices being asked by your competing listings in and around your neighborhood.

Other Factors inside the two primary ones above include: (age of home, physical features, location, conditions of the sale, economic conditions)

My services include:

  1. Comparative market analysis (every good agent should be doing that)
  2. Professional walk-through of what to do to prep your home for selling. First hand knowledge of construction.
  3. Consult and/or provide professional photographs and video (if warranted).
  4. Listing on local Charleston SC MLS (goes without saying)
  5. SEO optimized designed listing webpage, post and distribute on the web for algorithmic indexing of your home on all major real estate sales web networks {see image under exposure to buyers tab}.
  6. Open House receptions, should you want it? Although, all it really does is help generate leads for the listing agent.
  7. Flyers (of course) outdated in my opinion– who doesn’t do that?
  8. Email Marketing Campaign, Creation, Distribution to All the agents in Charleston
  9. Offer Mortgage assistance if asked [13+ years as ex-mortgage pro]
  • Charleston MLS Search

  • Mortgage Calculator